www.table-31.com
[read case study]
Service:
Marketing and Restaurant Consulting
Need:
To differentiate the restaurant from the myriad of other recently opened steakhouses and drive traffic for lunch, dinner and special events.
Solution:
Worked with the chef to determine Italian specialties and favorite dishes and redesigned the menu to feature items not offered by competitive restaurants. Created a $9 bar menu and special dinner “packages” which encouraged patrons to eat while they drink, increasing the average ticket and drawing a new, younger crowd to eat at the bar several nights a week. This helped differentiate Table 31 and made it the place to eat and “be seen”. In addition, an off-site corporate catering and unique events program was introduced to increase party space and catering revenue.
Result:
Established Chris Scarduzio as a “star” chef and both critics and patrons agree that the new direction is a welcome change from the other steakhouses. Bar menu changes and other packages increased repeat visits and diversified patron traffic. Catering revenue is up and the chef was encouraged to package a line of steak sauces and is pursuing a merchandising deal for restaurants in Dubai.
